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@gdj.marketingnyc · est. 2025
case study · 2026

AJ Home Improvements

good work, invisible on google. we fixed the site and the profile, and the phone started ringing.

client
AJ Home Improvements
sector
home improvement
services
website, local seo
year
2026
AJ Home Improvements website on a floating laptop
+62%
inbound leads
first 30 days
map pack
target placement
30 days
to measurable movement

a contractor whose reputation travelled by word of mouth and stopped there. everything we did was aimed at one thing: showing up when someone nearby searched.

the challenge

home improvement is bought locally and urgently. someone with a problem searches, calls one of the first three results, and books. everything below that is invisible.

aj had the reviews and the work to compete, but the site wasn't structured for local search and the google business profile was incomplete — the two things that decide whether you appear at all.

what we did

the actual work.

01

rebuilt for local

a fast, mobile-first site with real service pages, location schema, and the name, address and phone in the markup where google can read them.

02

finished the profile

categories, services, service areas, hours, and photos — the unglamorous completeness that feeds relevance.

03

switched on reviews

a request flow that asks at the moment the job finishes, plus help replying to every review that arrives.

the result

what changed.

inbound leads rose 62% inside the first thirty days. no advertising spend involved — the work was making an already-good business findable.

+62%
inbound leads, first 30 days

want this for your business?

one call, no deck. tell us what isn’t working and we’ll tell you what we’d do about it.